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Custom Solutions

Would you like to harness the power of research and achieve thought leadership and innovative best practices to drive your business forward?

With proven, research-backed approaches, IDC can help you to:

  • Develop relevant, impactful marketing messages and campaigns to engage your audience
  • Educate sales on trends and customer needs to help them position solutions
  • Grow your business via insights into your brand, product and customers
  • Make informed decisions for planning and budgeting
  • Measure all aspects of your business
Custom Solutions

IDC Custom Solutions develops and delivers programs designed around your specific business goals using a foundation of research and insights across technologies, geographies, and industries, as well as expertise across practice areas that span strategy, sales and marketing, and business measurement and management.

Managing & Measuring

3rd party competitive analysis, market benchmarking, strategy validation, opportunity identification

  • Assessment
  • Control
  • Compensation

Planning & Budgeting

Strategic decisions based on insights, data, and expert advice

  • Strategy Development
  • Budgeting and Resourcing
  • Organizational Planning

Driving Revenue

Improve demand generation, achieve faster conversion rates, increase revenue, and develop long-term customer and partner relationships

  • Awareness and Consideration
  • Demand Generation

Practices designed around your specific business goals

Integrated marketing

Integrated marketing
Get closer to your customers through the power of thought leadership content and transform your sales focus from product
features to customer value.
Sales Enablement

Sales Enablement
Empower your organization to sell more effectively by making your sales conversations highly relevant to your buyers' needs.
Partnering

Partnering
Improve your influence with partners and maximize the return of your partnering investment with IDC’s specialist support.
Integrated marketing

Business Value
IDC’s Business Value Practice provides financial justification for a vendor’s IT solution, transforming sales focus from product features to customer value.
Sales Enablement

Buyer Behavior
IDC's Buyer Behavior Practice integrates IDC's worldwide primary market research capabilities, technology market data, and analyst expertise.
Partnering

Custom Analytics
Access to actionable market intelligence that focuses your organization on a common, single version of the truth, reducing time and resources deployed by your teams.

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