UK · Ireland


Integrated Marketing

Integrated Marketing
Get closer to your customers with the power of content
In a digital world awash with content, it is vital that your marketing strategy is based on high impact thought-leading content that guides your prospects and customers at every stage of the buyer's journey. IDC develops integrated marketing campaigns for leading IT vendors that drive brand awareness, demand and lead generation and ultimately revenue using premium content assets and engagement techniques  supported by objective fact-based research. Thought leadership content and insights will engage your target audience and provide your buyer with relevant information to make an informed purchase decision.
Customer Journey
Integrated Customer Journey
Our approach is to help you develop strategic integrated marketing campaigns that address the needs of technology buyers and influencers at each stage of their journey: Explore, Evaluate, Purchase, Expand, Renew, Advocate.

Buyers interact with an average of 5-6 pieces of content in their journey from exploring the market through to advocating your solution. 

We provide the optimum mix of digital and traditional assets to help you navigate the customer journey to drive content at every touch point with your prospective customer from exploration to advocacy.


"When we looked for a company to help us to develop and conduct a "thought leadership" study on data centers, IDC was the only firm that came to my mind. Having worked with IDC analysts for many years, I knew they would provide the depth and breadth of industry knowledge as well as a collaborative approach and work in true partnership with us on the project. This project succeeded because of the knowledge of the analysts, and the professionalism of the project manager. The data center maturity model and related research has been shown to over 3,800 clients in 60 days. The CIO's we speak with tell us they find two or three areas for immediate improvement — so the thought leadership we wanted to establish has happened!"

Chief Marketing Officer | Data Center Services | Fortune 50 IT Services Company