Create competitive differentiation with Customer Experience

For 91% of tech vendors CX is a ‘top business priority’. CX is the only meaningful differentiator in a hyper-competitive modern world. Use IDC’s research to inform your Covid-19 CX response.

Future of Customer: CX technologies will evolve to meet their needs

The future customer is demanding and impatient, and technology vendors must gear their future customer experience product and service developments, channels and marketing to align or pay the ultimate penalty of irrelevance.

Vendors need to create a data halo using emerging technologies that meets customer expectations and delivers better business outcomes for end customers, their suppliers, and technology providers. This is the new CX economy and ecosystem set into dynamic motion.

In this short webcast, IDC’s European CX Research Director, Gerry Brown reveals:

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The impact of
Customer Experience

Meet the Team

Mark Yates

Customer Experience Practice, Co-leader Research Director, European Software Group

Sylvia Wunsche

Senior Research Analyst, European Telecommunications and Networking

Eva Tomankova

IDC Consulting

Andrea Minonne

Senior Research Analyst, Customer Insights & Analysis

Gaia Gallotti

Associate Research Director, IDC Utilities Insights

Ornella Urso

Research Analyst, IDC Retail Insights

Nathan Budd

Consulting Director

Melissa Fremeijer

Senior Research Analyst, European Telecommunications and Networking

Ryan Stott

Consulting Manager

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